Studying Marketing and Public Relations in UK?

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. The Marketing and Public Relations with Foundation Year BA (Hons) course aims to provide you with a solid grounding for building a career in the contemporary marketing and public relations industries.

The strength of the course lies in preparing students, who are unable to follow the more traditional route onto a degree course in Marketing and Public Relations.

• The Marketing and Public Relations with Foundation Year BA (Hons) begins with an introduction to the world of business with a strong focus on management, business communications and marketing in a global context. The initial foundation year creates opportunities for you to develop vital business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios as well as preparing you for study at undergraduate degree level.

• Students who successfully complete their foundation year will then progress onto the Marketing and Public Relations BA (Hons).

• The Marketing and Public Relations BA (Hons) degree part of the course aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of this professional association for the duration of your course.

• Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.