Studying Digital Marketing in United Kingdom

Digital marketing is central to any organisation’s promotion strategy and this course is designed to strengthen your overall understanding of the new digital landscape.

You'll be supported by the module tutor and study at your own pace within the learning unit structure. The teaching and learning approach of this module emphasises both the theoretical and the practical.

The learning strategy will develop your capability to understand theoretical frameworks and apply these and associated tools and techniques of marketing to the industry, to develop a deeper understanding of its marketing. Concepts will be developed and then applied to a variety of industries in an online digital marketing environment.

Alongside online video lectures, you will read articles and case studies, watch industry expert video interviews, and participate in group discussions via the online learning environment.